How to Write a Book with 19 Collaborators

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we hear from Scott Ingram. Scott hosts 2 podcasts (Inspired Marketing and Sales Success Stories), but in this episode we focus on another type of content collaboration…


Scott shares how he collaborated with 19 different people to create a physical book as well as an audio book. This book collaboration was recently published and you can check out the final product here.

To hear Scott’s original appearance on B2B Growth, check out episode 257 here.