B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we hear from Lucas McCurdy, SVP of Business Relations at Coastal Reconstruction Group.
1) Why Lucas and his co-host’s INTENT is the true reason their content is mapping to large business opportunities.
2) How to repurpose interviews from industry conferences into video, audio, and written content.
3) How to leverage that content to nurture individual relationships with potential customers and referral partners.
4) The in-person dinner experience that Lucas and his co-host created that attracted some of their industry’s most influential people.