How to Get a Deal Unstuck

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we hear from Eric Olsen, AVP of Marketing at Helix Education.

Eric shares:

1) How he leverages his company’s podcast to unstick sales opportunities that have stalled.

2) How he repurposes a 60-90 second clip of audio from each episode into a cartoon video (that guests LOVE to share!).

3) How he uses to send personalized gifts to each guest that he features on the podcast.