B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
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In this episode we hear from Eric Olsen, AVP of Marketing at Helix Education.
Eric shares:
1) How he leverages his company’s podcast to unstick sales opportunities that have stalled.
2) How he repurposes a 60-90 second clip of audio from each episode into a cartoon video (that guests LOVE to share!).
3) How he uses Alyce.com to send personalized gifts to each guest that he features on the podcast.