Marketing’s About Context, Not Attention

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Mathew Sweezey, Director of Market Strategy at Salesforce, about how the age of infinite media shifts the foundations of marketing away from attention and toward context.

Hear more episodes of Ethan’s podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

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To find the other podcast we recommended in today’s episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you’re looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

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