Carlos Hidalgo

CEO at VisumCx

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Why Context is More Important Than Relevance & Redefining Noise

Carlos Hidalgo

CEO at VisumCx

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this #H2H segment, Carlos Hidalgo chats with Mathew Sweezey about his new book The Context Marketing Revolution.

Sweezey provides great insights on why marketers need to understand context rather than focus on being relevant and how in so doing, they can deliver an experience across the customer journey.

His book is available on Amazon and is getting rave reviews!


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