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Sales is a two-way process, but it’s shocking how often sales conversations end up being one-way.
The best reps don’t drill prospects for information. They guide the conversation to be relevant, informative, and engaging.
In this episode, Nancy Bleeke, Founder of Sales Pro Insider and Author of Conversations That Sell, walks us through her 5-part framework for having conversations that sell.
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.