B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
David shares 4 steps to developing a fantastic customer experience, including:
- Don’t abandon early adopters
- Consider establishing a Department of Customer Love
- Don’t ignore internal company culture
- Recognize consumer expectations of B2B buyers
Connect with David on Twitter: https://twitter.com/mrshearer