James Carbary

Founder at Sweet Fish Media

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4 Keys to Crafting a Killer Customer Experience

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to David Shearer, VP Marketing at Looker.

David shares 4 steps to developing a fantastic customer experience, including:

  1. Don’t abandon early adopters
  2. Consider establishing a Department of Customer Love
  3. Don’t ignore internal company culture
  4. Recognize consumer expectations of B2B buyers

Connect with David on Twitter: https://twitter.com/mrshearer

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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