James Carbary

Founder at Sweet Fish Media

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The 3 Steps to Creating New KPIs

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Wouldn’t it be great if there was a map to keep your business on track?

Actually, there is. Key Performance Indicators (KPIs) are the road signs to your business map. They are the numbers that show you where you’re likely headed, and whether or not that’s the right path.

However, sometimes you don’t have all of the KPIs you need to give you a complete picture. So how do you fill in the holes in your map?

In this episode, Willie Mullen, VP of Sales at Smokeball, explains his process for creating new KPIs to make sure the team keeps heading in the right direction.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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