James Carbary

Founder at Sweet Fish Media

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3 Rules to Creating Your Own Business Category

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Sometimes, the existing market categories don’t fully encompass the meaning or purpose of your business.

In that case, you might have to branch out and create your own category. This method comes with a lot of additional hurdles to success, but when done correctly, it can be extremely rewarding.

In this episode, Eric Larson, CRO of ENGAGEcx, discusses the unique challenges of working outside of established business categories and how to successfully meet those challenges head on.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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