B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
It’s the phrase you’ve heard a thousand times…”You have to have a social media presence.”
While it’s still true, the market has reached a tipping point where just having a presence is no longer enough to drive sales. With the increased noise online, you need to get creative if you want to see results.
In this episode, Ben Kolp, Head of Customer Happiness at Orca Social, talks about 5 companies’ tactics that will take your B2B social media strategy to the next level.