B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Creative trespassing could help you solve a global problem in 5 minutes.
What’s creative trespassing? Bringing creativity to spaces, places, and people who don’t necessarily invite it in.
In this episode, I interview Tania Katan, author, speaker, and consultant, about how to sneak creativity into business.
What we talked about:
i. How she inspired a genius idea in less than 5 minutes
ii. Creativity in marketing means storytelling
iii. Tips on writing a book proposal, public speaking, and creative thinking
Check out this resource we mentioned during the podcast: Tania’s book, Creative Trespassing
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This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.