B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Creative trespassing could help you solve a global problem in 5 minutes.
What’s creative trespassing? Bringing creativity to spaces, places, and people who don’t necessarily invite it in.
In this episode, I interview Tania Katan, author, speaker, and consultant, about how to sneak creativity into business.
What we talked about:
i. How she inspired a genius idea in less than 5 minutes
ii. Creativity in marketing means storytelling
iii. Tips on writing a book proposal, public speaking, and creative thinking
Check out this resource we mentioned during the podcast: Tania’s book, Creative Trespassing
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