James Carbary

Founder at Sweet Fish Media

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How to Develop a Data-Driven CRM

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

How can you help your sales team understand the importance of getting data into your CRM?

How many calls to schedule a meeting? How many meetings to make a sale?

These numbers are crucial for every sales rep. Know your numbers, know your pipeline, and let marketing take over.

In this episode, Drew Woodcock, VP of sales at ChowNow, shares with us how you can motivate your sales team to understand the importance of getting data into your CRM.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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