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What does competitive barbecuing have to do with B2B sales?
Not much in literal terms; however, as a metaphor for how to make your business stand out and maintain customer loyalty, there’s a lot to be learned.
In this episode, Nate Kontny, CEO of Highrise, explains how a quote about barbecue made him re-evaluate which elements are most important for maintaining B2B customer loyalty.
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.