James Carbary

Founder at Sweet Fish Media

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It’s Not About You: Effective Strategies for Better Customer Marketing

James Carbary

Founder at Sweet Fish Media

Full Profile »

In this episode we talk to Peter Ross, VP of Marketing at Actifio.

We all know that customers’ stories help build trust and show value, but marketers often fail at using customer stories to the fullest degree.

Peter shares 4 steps to make your customer marketing more effective, by actually taking the spotlight off your brand–and shining it on your customers.

  1. Identify your best advocates
  2. Provide a variety of opportunities to activate your customers. Identify the best way for them to share their experience. Hint: It’s not always a case study.
  3. Make your best advocates part of your inner circle. They call it giving an “Actifio Hug” to their customers on Peter’s team.
  4. Encourage referrals for new customers and new advocates to keep your pipeline growing

Click here to connect with this guest on LinkedIn.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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