Delivering Authentically on Your Customer Promise

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode of the #CX series, Ethan Beute speaks with Paula Hayes, Founder and CEO at Hue Noir, about showing up authentically every day, building a brand ambassador program, and delivering consistently and authentically on the promise you make to customers.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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