James Carbary

Founder at Sweet Fish Media

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How to Leverage the Voice of Your Customers Throughout the Sales Cycle

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

The voice of your customers packs a punch in your sales cycle.

Their voice is required early with case studies and quotes, and later with peer-to-peer phone calls before the close. How are you harnessing this powerful voice?

In this episode, Jim Mooney, Founder and CEO of RO Innovation, shares examples of customer reference management and how to leverage the voice of the customer.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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