B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
The term “customer success” sounds like something that should be on a cheesy motivational poster.
Regardless of how it sounds, customer success is a reflection of a company’s heart for its customers. It’s a dedication to strengthening relationships with customers and equipping them for success.