James Carbary

Founder at Sweet Fish Media

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How to Customize Your Content for Account-Based Marketing

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

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If you have an account-based marketing strategy, you understand that it’s rooted customization.

In order for this tailored approach to be successful, you have to deliver customized content and a personalized experience to every account.

In this episode, Hana Abaza, VP of Marketing at Uberflip, explains three account tiers for an ABM approach and how to strategically deliver content.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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