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If you have an account-based marketing strategy, you understand that it’s rooted customization.
In order for this tailored approach to be successful, you have to deliver customized content and a personalized experience to every account.
In this episode, Hana Abaza, VP of Marketing at Uberflip, explains three account tiers for an ABM approach and how to strategically deliver content.
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.