Improve Your Copy, Get Results

Looking for the Don Draper of digital copy?

Leave out the frills and ego.

In the latest episode of our #DemandGen series, co-host Sheila Kloefkorn sits down with Eric Friedman, Founder and CEO of eSkill, to discuss effective demand generation through online copy.

They cover:

i. Building sales and marketing up to the level of the product

ii. What makes good digital copy

iii. Why advertising isn’t everything

iv. Not taking yourself too seriously

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, or Spotify, or on our website.