Looking for the Don Draper of digital copy?
Leave out the frills and ego.
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In the latest episode of our #DemandGen series, co-host Sheila Kloefkorn sits down with Eric Friedman, Founder and CEO of eSkill, to discuss effective demand generation through online copy.
They cover:
i. Building sales and marketing up to the level of the product
ii. What makes good digital copy
iii. Why advertising isn’t everything
iv. Not taking yourself too seriously
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, or Spotify, or on our website.