B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Are your potential clients excited about your product?
With a killer demand generation strategy, they will be.
Demand generation is ultimately all of your marketing efforts in a nutshell. With a data-driven strategy, you can spend less energy hunting down leads, and more time helping people discover and accept your product on their own.
In this episode, Kevin Knox, CMO at PowerDMS, talks about the 3-part demand generation strategy he uses to track how potential leads progress from being mildly interested in the product to actively entering the sales funnel.