James Carbary

Founder at Sweet Fish Media

Full Profile »

How to Develop and Leverage Brand Advocates

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Alyssa Jacobson, Director of Marketing at Cross Install.

Alyssa shares about how to start and leverage brand advocacy programs.

  1. How to start your brand advocate program
  2. Examples of interesting brand advocacy programs
  3. How to leverage advocates’ social media, WOM, networks, and case studies
  4. How to develop internal brand advocates

Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssafjacobson/


Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

WAS THIS EPISODE USEFUL?