James Carbary

Founder at Sweet Fish Media

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5 Ways to Combine ABM & Direct Mail

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Direct mail: Powerful. Your ABM platform: Powerful. Combine them? It’s dynamite.

It’s like all the Marvel superheroes are alive & together again.

On this #ABM episode, co-host Kris Rudeegraap gives 5 ways you can use your ABM platform to trigger direct mail actions.

What we talked about:

i. Triggering actions at various stages of the funnel

ii. Sending 3-gift cards

iii. Sending plants

iv. Events, trade shows

v. Personas

vi. Case studies


This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcastson our websiteor on Spotify.

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