B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Direct mail: Powerful. Your ABM platform: Powerful. Combine them? It’s dynamite.
It’s like all the Marvel superheroes are alive & together again.
On this #ABM episode, co-host Kris Rudeegraap gives 5 ways you can use your ABM platform to trigger direct mail actions.
What we talked about:
i. Triggering actions at various stages of the funnel
ii. Sending 3-gift cards
iii. Sending plants
iv. Events, trade shows
vi. Case studies
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