How to Use Direct Mail to Quadruple Engagement

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Old School, meet New School.

Think direct mail is a waste? You haven’t seen smart direct mail.

In the second episode of the #ABM series, Kris Rudeegraap talks with Heidi Vandermeer, Account-Based Marketing Manager at Security Compass.

They cover:

i. Direct mail tracking

ii. The importance of following up

iii. Combining offline and online experiences


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