In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri.
Dan breaks down a formula called The Harmony Alogrithm, a weighted average of perfectly balanced leading indicators to allow sales & marketing teams to engage with the right person, at the right company, at the right time to optimize outbound and inbound efforts.
He shares the 3 elements that should be used instead of traditional, one-dimensional lead scoring & how to weight them in a new lead scoring model:
- Brand Engagement
- Account Fit
Check out Dan’s blog post on the topic for even more details: