Effective Win/Loss Interviews, with Tirrah Switzer

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In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands.

Discussed in this episode:

  1. Why best practices aren’t enough in win/loss interviews
  2. Comparing in-house to 3rd party
  3. How to best implement findings from the research

Benji Block

Host of B2B Growth at Sweet Fish

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