James Carbary

Founder at Sweet Fish Media

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Are You Screwing Up These 4 Elements of Your Outbound Cadence?

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

There is no magic formula for outbound email cadence.

You want to keep in line with the eight touchpoint standard, but you don’t want to come off like a stage-five clinger. So what’s the balance? It’s not what you may think.

In this episode, Brandon Redlinger, Head of Growth at PersistIQ, shares four elements of outbound cadence and what’s been successful for this Y Combinator-backed SaaS company.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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