B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Quit trying to compete for attention like it’s 2009. You aren’t going to win that game.
Organizations have to adapt just as fast as consumers adapt. Today, relevance means taking multiple touch points — and the hottest one is text messaging.
On this episode, I interview Ryan Quinn, Founder & CEO at BrightGuest, about how to cut through the noise with B2B text messaging.
What we talked about:
1) How email open rates are declining but a text campaign saw 50% conversion
2) 3 reasons you should do B2B texting
3) 80% of people say they wish they could text a business
This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.
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