James Carbary

Founder at Sweet Fish Media

Full Profile »

Email Is Done. Now It’s B2B Texting

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Quit trying to compete for attention like it’s 2009. You aren’t going to win that game.

Organizations have to adapt just as fast as consumers adapt. Today, relevance means taking multiple touch points — and the hottest one is text messaging.

On this episode, I interview Ryan Quinn, Founder & CEO at BrightGuest, about how to cut through the noise with B2B text messaging.

What we talked about:
1) How email open rates are declining but a text campaign saw 50% conversion
2) 3 reasons you should do B2B texting
3) 80% of people say they wish they could text a business


This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: https://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

WAS THIS EPISODE USEFUL?