Carlos Hidalgo

CEO at VisumCx

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#H2H 6: Why Empathy Drives Greater Sales Results

Carlos Hidalgo

CEO at VisumCx

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

This #H2H segment is an interview hosted by Carlos Hidalgo featuring Michael Brenner, B2B Content Expert, Founder of Marketing Insider Group and author of the new book that is available for pre-order, Mean People Suck: How Empathy Leads to Bigger Profits & A Better Life.

Carlos & Michael discuss the area of empathy and how B2B marketers can apply this in their approach.

Additionally, we discuss the benefits of kindness and compassion at an individual level.

Michael shares a few case studies as well to demonstrate the impact that empathy can have on a culture and on your customers.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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