James Carbary

Founder at Sweet Fish Media

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Why Empathy is a Key Leadership Strategy for a CMO

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa.

We are sharing this episode of The Marketer’s JourneyRandy Frisch of Uberflip speaks with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council.

What they talked about:

– Why you should let the email marketer get on with sending email
– How Maria’s high points were also her low points
– The 2 pieces of advice for a senior marketer to jump into the executive team –Mentorship vs. Sponsorship Balancing over 80,000 customers

Find The Marketer’s Journey on Apple PodcastsSpotify, and here.

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