James Carbary

Founder at Sweet Fish Media

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Establishing a Process for Complex Solutions in Enterprise Sales

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Moni Oloyede, Marketing Operations Specialist at Fidelis Cybersecurity.

Alyssa shares about how to start and leverage brand advocacy programs.

  1. How well do you know your team’s sales process
  2. Closing the gap between MQL and SQL
  3. How to get consistent & regular feedback from sales on lead quality
  4. Marketing can help keep prospects engaged during a long sales cycle

Connect with Moni on LinkedIn: https://www.linkedin.com/in/moni-oloyede/

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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