James Carbary

Founder at Sweet Fish Media

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Everything You Need to Know About Pipeline Management

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

It’s still up for debate if it takes a village to raise a child; however, it is certain that it takes a whole company to manage a pipeline.

Pipeline management is not just a sales issue. It takes a whole team from sales, marketing, and business development to ensure that the pipeline is healthy and thriving.

In this episode, Loren Alhadeff, Senior VP of Commercial Sales for DocuSign, explains how to get the whole company involved in pipeline management to promote success.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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