#Agency 6: 60% of Your New Rev Should Be Coming From Existing Clients

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Most of the money that you don’t have right now, but you want next year, should be coming from … clients you already have.

On this #Agency series, cohost Drew McLellan dives into why your existing client base is your greatest source of net-new revenue for 2020.

What we talked about:
1) You’ve already earned their trust
2) They’re accustomed to sending you money every month or every quarter
3) You’ve already demonstrated how smart you are, and how much value you are providing
4) You are embedded within business on some level, and you have an opportunity to show how you could grow their business

This #Agency episode is co-hosted by Drew McLellan, “Top Dog” at Agency Management Institute.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.