B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Fergus Rooney, Co-Founder of AgencyEA.
Fergus shares these questions you should be asking prior to any experiential or event marketing effort for your brand or a client:
“Could this be the wrong project for the right client?”
“What’s the worst that could happen?”
“What is the guest’s point-of-view?”
“Do I need to push back with purpose?”
“What’s the right brand balance?”