James Carbary

Founder at Sweet Fish Media

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5 Questions to Ask Yourself to Avoid Experiential Marketing Pitfalls

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Fergus Rooney, Co-Founder of AgencyEA.

Fergus shares these questions you should be asking prior to any experiential or event marketing effort for your brand or a client:

“Could this be the wrong project for the right client?”

“What’s the worst that could happen?”

“What is the guest’s point-of-view?”

“Do I need to push back with purpose?”

“What’s the right brand balance?”

Click here to connect with this guest on LinkedIn.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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