B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
You know the value of your product, and you know exactly what type of client could use it, right?
But what if nearly all potential clients tell you that your product is interesting, but not right for them?
If you keep running into dead ends marketing your product, it’s time to rethink how well you know what your product market fit.