B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
Megan shares about first-party data usage in digital advertising.
- What’s “first-party” and “third-party” data mean
- How marketers are evolving back to the use of first-party data
- The need for buy-in across the business to focus on data collection
- How using first-party data can drastically change your digital advertising results