B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
First dates are uncomfortable.
Even if things go well, there are plenty of opportunities to embarrass yourself or make the other person never want to see you again.
Your first sales call with a potential customer is your first date. There are lots of ways to trip up so that they go looking for someone new.