James Carbary

Founder at Sweet Fish Media

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How We’re Fixing Our Cash Flow Problem

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode, James & Logan share 3 ways were addressing a recent cash flow problem in the business.

1) Optimizing our launch process to get shows launched faster

2) Building our sales team around complementary skillsets to increase revenue

3) Changing the way we structure our billing so there’s no longer a payment gap (because of our commissions’ structure)


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