James Carbary

Founder at Sweet Fish Media

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The Reason Most B2B Companies Suck at Branding

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

B2B branding is generally quite boring.

B2B companies are so fearful to get creative with their branding that they stick to the basics, like features and pricing, and completely pass over making an emotional connection with their audience.

Being creative doesn’t have to be complicated. You just have to find the gaps in how other companies are connecting with your audience, and then do things that people are going to notice.

In this episode, Russ Perry, Founder of Design Pickle, explains why B2B companies should be more creative in their branding and how to use humor and novel ideas to stand out.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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