Are you a leader in an industrial or manufacturing company and want to hear from others just like you? In this podcast, you’ll hear from experts that focus on industrial and manufacturing topics and learn the latest trends, ideas, and breakthroughs along with practical tools you can use to stay on top of your game. Listen to real people in the trenches every day just like you! Topics will include the latest strategies to grow your business, new technology updates in areas like additive manufacturing, digital transformation, operations improvements, security, sustainability, HR, design, trade, and regulation.
Industrial and manufacturing marketing is really about them—not you.
That’s the number one thing to understand before you even consider implementing marketing and sales projects to grow your business.
Sounds easy, right?
But the reality is, this is the number one area where industrial and manufacturing companies miss. Listen in as co-host Todd Hockenberry shares 2 questions you should ask to make sure you’re marketing for your customer and not your own company.