Logan Lyles

Director of Partnerships at Sweet Fish Media

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Personalize the (Inbound) Buyer’s Journey

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

Are you a leader in an industrial or manufacturing company and want to hear from others just like you? In this podcast, you’ll hear from experts that focus on industrial and manufacturing topics and learn the latest trends, ideas, and breakthroughs along with practical tools you can use to stay on top of your game. Listen to real people in the trenches every day just like you! Topics will include the latest strategies to grow your business, new technology updates in areas like additive manufacturing, digital transformation, operations improvements, security, sustainability, HR, design, trade, and regulation.

Today’s buyer’s are empowered with information. That changes the way they buy things. Which changes the way we need to sell things.

Thanks to inbound selling, there’s a way for sales professionals to stay relevant with the empowered buyer of the 21st century. And for industrial and manufacturing companies, inbound selling can be a competitive differentiator. 

Brian Signorelli, Sales Director, Global Sales Partners at HubSpot came on the latest episode of the Industrial + Manufacturing podcast to talk about all things inbound selling. We covered topics like: how inbound selling differs from outbound selling, why industrial and manufacturing companies should care about inbound selling, and how to measure the effectiveness of inbound selling. 

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