Logan Lyles

Director of Partnerships at Sweet Fish Media

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Your Sales Team Should Stop Taking Orders (& Start Becoming Advisors)

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

Are you a leader in an industrial or manufacturing company and want to hear from others just like you? In this podcast, you’ll hear from experts that focus on industrial and manufacturing topics and learn the latest trends, ideas, and breakthroughs along with practical tools you can use to stay on top of your game. Listen to real people in the trenches every day just like you! Topics will include the latest strategies to grow your business, new technology updates in areas like additive manufacturing, digital transformation, operations improvements, security, sustainability, HR, design, trade, and regulation.

You’ve likely got a team of really intelligent engineers, designers, and problem-solvers on the shop floor. You excel there, attacking different problems to make things more profitable, hold a tighter tolerance, or to improve the product itself. But for a lot of companies, digital transformation on the sales and marketing side is lagging.

On this episode of the Industrial + Manufacturing podcast, I’m joined by Shawn Fitzgerald, Chief Marketing Officer at Thomas. We’re talking through everything you need to know about the digital transformation to really be able to excel in your marketing efforts with your customers and future employees, as well. 

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