B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Hand-written notes are a fantastic way to add a personal touch to your ABM strategy.
There are, however, a few things to keep in mind when you bring pen to paper.
i. Effective calls-to-action in hand-written notes
ii. Adding personality to your notes
iii. The best way to spark interest in your prospect or customer through hand-written notes
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts.
If you don’t use Apple Podcasts, you can listen to every episode by clicking here.