B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
B2B events are expensive. But the content, thought leadership, and creativity that comes from them? Priceless. What if you could scale the content from your live B2B events, and reuse it and re-purpose it across your PR, marketing, and social teams?
Sean co-founded Manifold to help B2B companies gain massive ROI on experiential marketing events, like user conferences, trade shows, corporate events, and other immersive experiences.
He uses his industry expertise to share how to use B2B live events to gain a massive content base. He also dives in on how to edit and reshare those pieces of content.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes.