In the fifth episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, Inc., dives into a sometimes tricky marketing situation for B2B companies: Case studies. And more specifically, creating case studies that have both internal and external issues.
Case studies are remarkably effective for B2B companies. But, what if the information you tout is sensitive, could breach a NDA, or simply makes you (or your customer) squeamish?
Eric walks you through these sticky issues and provides 4 ways to proceed in getting them up on your website.
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