B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
In the sixth episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, Inc., hits on a problem all B2B Marketers face with their website: preventing consumers from visiting, clicking around, and (gasp!) filling out lead gen forms.
What. A. Waste.
Here’s the problem. Consumers WILL find a way into your site. It’s going to happen no matter what you do. You can’t shut your website’s doors. But, this traffic is damaging to your marketing and sales efforts. It isn’t qualified and will bloat your analytics and burn valuable sales resources.
So, is this a lost cause? Absolutely not. Try these 5 tips to limit this audience.
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