James Carbary

Founder at Sweet Fish Media

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How to Build a Marketing Team that Scales

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

What type of person do you want on your marketing team?

Someone with deep-seated knowledge of a particular marketing topic? Or someone who can learn and adapt to various areas to provide support wherever they’re needed?

Whichever your preference, it’s important to know what you’re looking for during the interview process. Having a solid idea of your ideal personality type to add to the team can smooth out the sometimes risky feel of bringing in someone new.

In this episode, Jeanne Hopkins, Senior VP and CMO at Continuum, talks about how to hire the right people to build a marketing team that scales.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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