B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Time is one of our most valuable and finite resources.
When interacting with a prospect or current client, you’re both really buying and selling each other’s time. Event or experiential marketing is a way to leave a lasting impression on clients and form closer bonds with them through time well spent.
In this episode, Nick Spike, Senior VP of Business Development for Thuzio Executive Club, explains exactly why experiential marketing is so powerful for building relationships with prospects and clients.