B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
You don’t need to over-complicate your sales strategy. Heck, you don’t even need sales experience to build something successful.
Tony Cappaert, co-founder of Contactually, had zero sales experience and took a grassroots approach to building their team.
In this episode, Tony shares their approach to creating sales processes that led them to a 20% jump in conversion rates.